Strategy

Facebook Broad Audience - Dynamic Ads

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New retargeting based on interests and likes

Strategy| Views: 166

Dynamic Ads are Facebook’s most powerful retargeting tool, creating personalized ads based on products seen on a determined website. This way we can guarantee the interest of...

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International Lookalikes: finding the right target in new markets

Strategy| Views: 284

Already 3 years ago, Facebook launched Lookalike Audiences as a targeting tool for advertising campaigns. As seen before, Lookalike Audiences are targets similar to the people...

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Use Twitter Moments in your advertising strategy

Strategy| Views: 174

Twitter Moments are a new non-advertising format that as we have checked in the last months, can be integrated effectively in the brands’ advertising strategy with optimal...

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Inversión sin riesgo en Facebook

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Investment without risk: Automations by Katana

Product, Strategy| Views: 126

A continuous tracing and checking of the advertising campaigns is one of the key aspects for getting the best results, but it is not always possible to do it as often as...

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Leads Generation - Adsmurai - Oxfam

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Real leads are not just a dream

Strategy| Views: 121

Until now, there was no Facebook format that could guarantee leads for your business or company. You should use a clicks to web campaign that couldn’t guarantee a real interest...

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