Inversión sin riesgo en Facebook

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Automations by Katana

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A continuous tracing and checking of the advertising campaigns is one of the key aspects for getting the best results, but it is not always possible to do it as often as desired....

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Dynamic Ads for Retail

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When talking about digital advertising and sales, we first think about e-commerce. But we can’t underestimate the importance of digital channels that influence sales also in...

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CANVAS ADS: NEWS YOU CAN’T MISS

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Seven months after its launching Facebook consolidates its bet on the most creative and complete ads format: the Canvas. Many brands have experimented with this format combining...

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Desigual consolidates its relationship with Periscope in the NYFW

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After Desigual’s success case during the last NYFW with their advertising campaign combining Twitter and Periscope, this year they have decided to repeat with new record...

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ANDICOM, Colombia grows as digital potency

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Nearly 4.000 participants from 40 countries met at the Anual Congress of Technology and Communication Andicom, celebrated in Cartagena de Indias, Colombia. Adsmurai was there as...

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Creative strategies for your social networks in the millennial era

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Social networks are more visual every day. We said it last year but then we still couldn’t be aware of all the progresses in all social networks in order to adapt to this...

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Media Planner: the first tool for agencies

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One of the most common challenges is being able to keep a global vision of all the advertising activity planned on Facebook, Twitter, Instagram or YouTube in the same screen and...

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Optimización del presupuesto entre audiencias

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Optimize the budget distribution of your campaigns

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Picking the right budget for your campaign can determine the success of it. In particular, when a campaign has multiple ad sets with different targets, we have to choose how to...

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Live Streaming: how to make use of it in your social media strategy

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The real time video broadcast is not a new concept in the digital world, but a thing that has changed about it is the amount of technologies available to make it accessible to...

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Metrics and KPIs achieved with Canvas

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5 months ago, Facebook presented Canvas, a new advertising format that allowed the combination of pictures, videos, texts and links in order to create a never seen brand...

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