Facebook’s Dynamic Ads are one of the most effective formats for achieving conversions at a low cost. That format has an impact on increasing real public interest in your brand and your product.
Even though we have already developed our own improvement systems, such as using brand templates and pre-processing images, this time we have been the first in the world to develop a new way of treating this type of creative advertising.
Dynamic Ads have some very specific and limited creative specifications. Due to so, our latest innovation offers a more attractive visual experience. Consequently, it enables you to achieve more conversions at lower prices through what we have called Layouts. Once published, it looks like this:
To start, Layouts by Feed Composer, selects an image from a product’s web feed. Then, once the user has visited the actual product, Facebook shows the product seen within a single image or carousel. Then, our gallery allows us to show a bunch of images within the same carousel in order to provide different perspectives or applications over and above the product.
The complete dynamic ads optimization tool, Feed Composer, also includes an easy and fast way to upload all your product catalogue. Furthermore, contains a “Conditions & rules” system to segment different feeds inside the main product catalogue. A mandatory solution to escale & automatise your Facebook dynamic advertising.
As such, we carried out an initial test with the apparel brand Desigual. The results obtained over the 3 weeks far exceeded those of the 3 previous weeks using Dynamic Ads without Layouts solution. In addition to this, we must take into account that the comparison took place during the sales period, when sales are usually higher.
Our innovation has won recognition from Facebook on a global level. The case study has been officially published at FMP’s official page:you can read it now here .
For more Case Studies, check our Case Study’s page on our website