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Product Update: Publishers

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We present the first specially thought out function allowing the Online Press to optimise their Facebook ad campaigns.

Due to the large number of daily posts on their pages, it has become necessary to create a fast content administrator in order to improve efficiency and maximise results, for information that is difficult to compare quickly on the original Facebook platform.

Our admin posts dashboard allows you to view all posts from one page on a single screen, with information about total and segmented organic and paid reach. From this initial screen we can filtre the posts by date and type, and according to whether they include a photo, video or link. Once we have the dates and type of post we can organise them according to the measures attached depending on our interest: reach, engagement or clicks. In this way we receive clear information about the type of content that achieves the best results.

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In addition, we are able to promote the post that is working so well in just 3 clicks. This innovation will be included for existing campaigns, for which we will be given the option to:

  • Stop the rest of our adverts within the adset, generating a creative rotation without having to leave the campaign panel.

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With regard to improving functionality, in the next few weeks we will be able to automate post promotion according to the performance shown and the interests of the “publisher”.

Request a demo of our tool and managing large quantities of content will no longer be a problem for you!

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